Live Webinar
Optimizing Your HubSpot Website for AI Search
Learn the exact strategies that get ChatGPT, Gemini, and other AI tools to recommend your business and send high-intent traffic directly to your website.
Date — Thursday, Aug 6th via Zoom
Time — 11:00am (ET)
Registration ends in:
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Save Your Spot!
AI tools like ChatGPT and Gemini answer ~50% of all searches. Is your content included?
Learn how to optimize your website so AI recommends your brand and sends high-intent traffic directly to your site.
On The Webinar
Here's What You'll Learn on the Webinar
01.
How AI Search Engines Decide Who to Recommend
When someone asks ChatGPT, Gemini, or Perplexity for a solution, the AI pulls answers from across the web. We’ll cover the exact framework that positions your business as the obvious answer for AI models.
01. Becoming an "AI-Recognized" Brand
Understand how AI engines scan the web to answer user prompts, and why getting cited is the new #1 priority for organic search.
02. How to make AI trust your business
How AI evaluates whether your business is credible enough to reference—using real identity, clear authorship, and third-party validation.
03. How to make your content easy for AI to extract
AI needs to pull a clean answer from your page before it includes it in a response. Learn how to structure every page on your website so AI can find and extract what it needs.
02.
The 7 Principles of AI Website Optimization
Learn the 7 core principles that determine whether AI search engines use your content—and how to apply each principle across your website.
01. One clear intent per page
How to focus each page on a single topic so AI search engines immediately understand what it covers and can easily include it in relevant answers.
02. Headline and subheading alignment
How to write your H1 and subheadline so AI engines instantly grasp what your page covers within milliseconds of crawling it.
03. One idea per section
How to structure individual sections so AI can easily extract clean, highly accurate answers from your page.
04. Answer-first framing
How to lead every section with a direct answer so AI search bots grab your content first before looking anywhere else.
05. FAQ sections
How to format FAQ blocks on your site so AI crawlers pull your answers directly into live search results.
06. Third-party validation
How to link to the right external sources and credentials so AI engines verify your business as a trusted authority.
07. Website-specific schema markup
Schema is the background language that tells AI exactly what your page content means in a format it can easily read.
Learn how to map schema directly to the visual elements on your website pages so AI receives a crystal-clear blueprint of your content.
03.
The 8 Principles of AI Blog Optimization
Learn the exact principles that compel AI engines to trust your blog content. And how to structure every post so AI includes your content in its answers.
01. Answer-first framing
How to lead every section of your post with a direct answer so AI finds and extracts what it needs immediately.
02. Semantic architecture
How to structure your H1s, H2s, and H3s so AI engines instantly map and extract your blog content with pinpoint accuracy.
03. Table of contents
How to implement a clear table of contents that acts as an immediate roadmap for both human readers and AI crawlers.
04. Post summary
How to write a concise summary at the top of your post that provides AI with a clean, instant answer to the title's core question.
05. Information gain
How to weave original expertise and fresh insights into your posts so AI has a compelling reason to cite your content over generic sources.
06. Product-content connection
How to tie your blog topics directly back to your core offerings so AI search engines associate your brand as the go-to solution.
07. Verified authorship
How to structure your author bios and credentials so AI engines verify who is behind the content and trust your authority.
08. Blog schema markup
How blog-specific schema translates your content for AI — and what HubSpot handles automatically versus what you need to configure.
Your Speaker
David Roma
David is the founder of Generator HQ, a certified HubSpot Solutions Partner, and has worked in search engine optimization for over 20 years.
Across the HubSpot Marketplace, his themes have reached over 60,000 downloads by HubSpot customers worldwide.
His flagship product, Generator, is a drag-and-drop framework for the HubSpot CMS that gives marketing teams complete design control over their entire website without touching code.
Building on two decades in search, David now applies that architecture to Answer Engine Optimization (AEO), helping companies structure their sites so AI platforms like ChatGPT and Gemini cite and recommend their business.
Frequently Asked Questions
Will I get a recording if I can't attend live?
Yes. All registrants will receive a link to the full 45-minute recording and a copy of the slide deck within 24 hours of the session ending.
How technical is this webinar?
The session is designed for a broad audience. We cover high-level strategy for maintaining search traffic, as well as the specific technical implementation steps—such as Schema and site architecture—needed to ensure your content is visible to AI engines.
Does this only apply to HubSpot websites?
While the live implementation demo uses HubSpot, the principles of Generative Engine Optimization (GEO) and AEO apply to any website platform. The technical requirements for AI visibility are universal.
What is the Generator Theme?
The Generator Theme is a drag-and-drop system for HubSpot that allows teams to manage high-performance websites without writing code. It ensures every page is structurally optimized for AI discovery and citation by default.