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Schema Implementation Workshop

Learn how to identify, build, and test your website's most critical schema markup live on Zoom

A 90-minute working session where we implement schema markup on your HubSpot website together.

You leave with schema live on your site, validated, and a complete understanding of how to do it yourself going forward.

AI tools like ChatGPT and Gemini answer ~50% of all searches. Is your content included?

Learn how to optimize your website so AI recommends your brand and sends high-intent traffic directly to your site.

schema.json — FAQ schema implementation

What is Schema Markup?

AI tools like ChatGPT, Gemini, and Google's AI Search can't read your website the way a human does. They need your content described in a structured format they can understand directly.

Schema markup is code you add to your website that describes your pages in a format those AI tools can read directly.

With schema properly implemented, AI can understand your content and is more likely to include it in its answers and link back to your website.

 

What We Cover

This is a live one-on-one working session with a HubSpot developer and AEO expert.

Together, we will identify your highest-value pages, implement schema on one of them together, and validate it with Google's Rich Results Tester before the call ends — so you know exactly how to do it on every other page on your site.

 
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01. Identify your highest-value pages

Before we touch anything, we look at your site together and identify which pages will have the most impact — the pages already getting traffic and the pages closest to a buying decision. Those are the ones we prioritize first.
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02. Identify the right schema types for one page

We take one of those pages and I walk you through how to read it top to bottom to identify every element that qualifies for schema — an FAQ section, a testimonial, a service description. By the end of this step you know how to do this yourself on every other page on your site.
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03. Generate the Schema code

I show you how to generate valid schema code using AI tools without writing a single line of code yourself. We generate the schema for one element on your page live during the session so you see exactly how it works.
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04. Review and customize the output

AI-generated schema needs a human check. I walk you through what to look for — fields that don't match your page, details that were invented, naming that doesn't match your site — and we fix anything that needs fixing before we implement it.
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05. Implement it in HubSpot

We add the schema to your HubSpot page together. I show you exactly where it goes and how to do it yourself on every page going forward.
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06. Validate the results

Before we close the call, we run your page through Google's own validation tool. You see the schema detected and confirmed — so you know it's working before the session ends.
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06. Walk away with a repeatable process

The session is recorded via Fathom so you have every step as a reference. You also receive my step-by-step Schema Implementation Guide — the same process we follow on the call, documented so you can repeat it across your entire site on your own.

Before you book

This workshop is a working session, not a done-for-you service.

Here is exactly what happens on the call. We get on Zoom together for 90 minutes. We will work together to identify a high-value page on your site and identify the schema types that belong on that page. We will then generate schema code for for one UI element live and implement into your page. Then we will validate that it's wokring using google shcema validator. This is the entire process for implementing schema. This workshop is designed to teach you how to do it, give you the lessons and tools so that you can do it across the rest of your site The entire session is recorded so you have a step-by-step reference for doing this yourself on every other page on your site.

You leave with schema live on one page and a repeatable process for the rest of your site. You do not leave with schema implemented across your entire website.

About Your Coach

Generator provides pre-built landing page templates designed to help you launch lead-generating HubSpot pages fast.

David Roma

David is the founder of Generator HQ, a certified HubSpot Solutions Partner, and has worked in search engine optimization for over 20 years.

Across the HubSpot Marketplace, his themes have reached over 60,000 downloads by HubSpot customers worldwide.

His flagship product, Generator, is a drag-and-drop framework for the HubSpot CMS that gives marketing teams complete design control over their entire website without touching code.

Building on two decades in search, David now applies that architecture to Answer Engine Optimization (AEO), helping companies structure their sites so AI platforms like ChatGPT and Gemini cite and recommend their business.
FAQ Module

Frequently Asked Questions

This FAQ module is more than just a support tool; it’s a strategic asset designed to help your brand surface as a Direct Answer in AI-driven search results.
Do I need to know how to code?
No. The whole point of the workshop is to show you how to implement schema without writing code yourself. We show you how to use AI tools to generate the schema and HubSpot's built-in page settings to add it to your site.
Which page do we work on during the session?

We look at your site together at the start of the call and identify the highest-value page to work on.

That decision is based on your traffic and where you are in the buying journey — not a random pick.
Will schema be live on my site by the end of the call?

Yes. We implement the schema and validate it with Google's Rich Results Tester before the call ends. You will see it confirmed and working before we close.

What do I need to prepare before the session?

There is no pre-work required. Show up and we handle the rest together.

What happens after the workshop?

You receive the full session recording via Fathom so you have every step as a reference. You also get the Schema Implementation Guide — the same process we follow on the call, documented so you can repeat it across your entire site on your own.